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Naga and Baliwag Earned Top Distinctions at the 2022 Hyundai Global Customer Experience Championship

< Mr. William Chiongbian, Chiongbian Group President and Mr. Eugene Pachica, Hyundai Naga Branch Manager who is at the center beside Mr. Dongwook Lee, HMPH President, is joined by Mr. Cecil Capacete, HMPH Managing Director as well as the different Sales and Aftersales Heads from the Chiongbian Group >

Hyundai Motor Philippines Inc. (HMPH), congratulates its dealerships in Naga and Baliwag for earning top distinctions at the 2022 Global Customer Experience Championship. More commonly known as CXC, this network-wide competition, which was started in 2018 by Hyundai Motor Corporation (HMC), advocates exceptional customer care in both Sales and Aftersales. It not only reinforces the competencies of the brand’s frontliners, but also remind and enable them to embody the “Hyundai Dealer Key Behavior” of H.E.A.R.T., which stands for Host, Empathize, Anticipate, Respect, and Thank.

Last year recorded the largest number of entries coming from 13,590 team members in 85 countries. Participating Sales Consultants and Service Advisors were tasked to conceptualize and submit role-play videos that addressed scenarios for a showroom test drive and complaint response, respectively. Winners were formally announced on December 13, 2022 after two rounds of evaluations – first from their respective Regional Headquarters (RHQ) then followed by HMC as the final evaluator where the top 60 emerged.

For Asia Pacific, Hyundai Naga City, under the Chiongbian Group, was voted third place for the Best In Sales category, while Hyundai Baliwag, under the Laus Group, was crowned first place for Best In Service. The cash prizes and rankings for the rest are as follows:

Best In Sales
Best In Service
Hyundai Ara Damansara
Hyundai Baliwag
Hyundai Dong Do
Hyundai Leuwipanjang
Hyundai Naga
Vi Auto Group

“We are very proud to have two of our dealer partners be recognized for their efforts. At Hyundai Motor, we value the trust and loyalty of our customers. We strive to create strong relationships by showing them sincerity of heart on every phase of their ownership journey. And as we continue to mark the brand’s footprint in the Philippines, our trusted network of dealers will help us uphold this standard for customer care,” says HMPH President Dongwook Lee, who together with HMPH Managing Director Cecil Capacete formally presented medals to the aforementioned local winners last January 19 in Cebu City.

The Chiongbian Group has been one of the pioneers of the Hyundai brand dating back to 2003. It was in 2016 when they opened the doors of Hyundai Naga in Maharlika Highway, Del Rosario and since then, has been eagerly serving Hyundai customers in the province of Camarines Sur.

“Our Naga City dealership has always had a spirit of being competitive. And so, they didn’t let this once in a lifetime opportunity slip away especially considering that it is a global contest. CXC also actually brought about challenge towards ourselves as a group, to apply and translate newly learned skills to our daily operations. This was truly a memorable experience that will help us not only reassess our abilities but also guarantee our customers that the same standards are applied in our Alabang, Las Piñas, San Pablo and Davao dealerships,” says Mr. William Chiongbian, their Chairman.

Whereas, the Laus Group, who also manages Hyundai Dagupan, Hyundai La Union and Hyundai Ilocos Norte, has been leading and expanding the brand’s reach in Northern Luzon since 2005. Their vast industry experience has propelled them to excel in delivering excellent owner satisfaction and retention. Hyundai Baliwag, established in 2008 and located in Doña Remedio, Trinidad in Bulacan, is a product of this with numerous awards for Aftersales Operations and Top Service, and Parts.

“We felt honored and happy when we received news that our very own Hyundai Baliwag received the highest award and bested other Hyundai dealerships in the region. Since day one, we have been working to maintain the culture of excellence and professionalism in our day-to-day dealings with our customers,” according to their Chairwoman, Ms. Lisset Laus-Velasco. “The past two years have been tough. But through the help of Hyundai Motor Philippines, as well as our hardworking team, we were able to give back and meet the expectations of our customers. Rest assured that we will strive to improve even more the way we do business through a more dynamic and personalized approach. This win is not just for Hyundai Laus Group, but for the Philippines’ dealer network as well.”

For more of the latest news and complete list of dealerships, visit the HMPH’s official website at and follow @HyundaiMotorPhilippines on Facebook and Instagram.

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