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Hyundai Motor to Introduce N Brand in the Philippines at the 2024 MIAS

March 21, 2024 – Hyundai Motor Philippines Inc. (HMPH) continues to build up its presence in the local market through the introduction of the high-performance brand N. Visitors of the upcoming Manila International Auto Show (MIAS) will be the first to witness the debut of the Elantra N, Hyundai’s newest motorsports-inspired, mid-size sedan.

“At Hyundai Motor Philippines, we ‘Innovate Everyday’ so that we can make it possible for our diverse Filipino customers to experience progress in their everyday lives. So for those who enjoy and are passionate about high-performance, we are pleased to share with you that our technology powerhouse, N, is arriving in the country,” said President Dongwook Lee. “To all existing, and soon-to-be, ‘N-thusiasts’, we are excited to be giving you access to the ground-breaking cars that came out of our rolling lab. Outstanding pleasure and that fun-to-drive thrill will be at arm’s reach starting this April”.

N is Hyundai’s brand for high-performance cars, technologies, and motorsports activities. Its name takes after Hyundai Motor’s R&D Center in Namyang, Korea and Technical Center in Nürburgring, Germany. Founded upon 3 main pillars which are Corner Rascal, Everyday Sportscar, and Racetrack Capability. Bourne out of the “Rolling Lab” which is under the Hyundai RM or “Racing Midship” Project. The brainstorming and testing grounds then act as the bridge from tracks to roads, from race cars to production models. Ultimately, N aims to harness Hyundai’s rich heritage and experience in racing and rallying unto road-going cars to bring back the thrill of driving.

The Hyundai booth will be located at D4 in the Main Hall, as well as the North Wing, in front of the Main Entrance, of the World Trade Center. From April 4 to 7, the New Elantra N takes the limelight alongside the Elantra N TCR, the 2023 winner of the TCR World Tour Drivers’ Championship.

Hyundai’s latest lineup of MPV and SUV models from Hyundai shall be on display too though. These are the Creta, the Custin, the 5th generation Santa Fe, the X trim of the Stargazer, the Staria, and the Tucson. The brand’s multi-awarded electric vehicles, the IONIQ 5 and the IONIQ 6, shall also be present. Some of which will be sporting some Hyundai Genuine Accessories that can be availed on-site.

During the 4 days, everyone is welcome to enjoy complimentary offers such as a handcrafted quality beverage from the brand’s signature café with Brew + Bakes and a unique photo experience with Life4Cuts, the pioneering premium K-Photo Studio. Those dropping by can also register to test drive their dream Hyundai, including the All-New Santa Fe. Additionally, Hyundai Finance Partners, Banco De Oro (BDO), Bank of the Philippines Islands (BPI) and East West Bank (EWB), will be making it easier for customers to drive home a Hyundai through on-site cash discounts for on-site reservations (terms and conditions apply).

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